top of page

Privacy Policy

Last Updated: February 18, 2026

Welcome to LusheAura. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our Wix-hosted store and purchase products from us.

1. Data Controller

LusheAura is the "Data Controller" of your personal information. If you have any questions regarding this policy or our privacy practices, please contact us at:

 

2. Information We Collect

We collect information that allows us to process your orders and improve your shopping experience:

  • Identity & Contact Data: Name, shipping address, billing address, email address, and phone number.

  • Financial Data: Payment details (processed securely via encrypted third-party providers).

  • Transaction Data: Details about products you’ve purchased and payments made to us.

  • Technical Data: IP address, browser type, and usage data collected through cookies.

 

3. How We Use Your Data

We process your data based on the following legal grounds:

  • Contractual Necessity: To process and deliver your orders.

  • Legal Obligation: To comply with tax and accounting laws.

  • Legitimate Interests: To improve our website and provide customer support.

  • Consent: For marketing communications (which you can opt out of at any time).

 

4. Third-Party Service Providers

As a dropshipping business, we share necessary data with specific third parties to fulfill our contract with you:

  • Wix: Our website platform host.

  • Suppliers/Fulfillment Partners: We share your name and shipping address so they can ship products directly to you.

  • Payment Processors: Apple Pay and our credit/debit card gateways. We do not store your full card details on our servers.

  • Shipping Carriers: To ensure delivery of your goods.

 

5. International Data Transfers

Since we use a dropshipping model, your data may be transferred to suppliers or servers located outside the UK and the European Economic Area (EEA) (e.g., China or the US). We ensure these transfers are protected by Standard Contractual Clauses (SCCs) or other legal safeguards approved by the European Commission and the UK Information Commissioner’s Office (ICO).

 

6. Cookies and Tracking

Our Wix store uses cookies to function effectively.

  • Essential Cookies: Required for the cart and checkout process.

  • Analytical Cookies: To understand how visitors interact with our site. You can manage your cookie preferences through your browser settings or the cookie banner on our homepage.

 

7. Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements (typically 6–7 years for tax purposes in many jurisdictions).

 

8. Your Rights Under GDPR

Under UK and EU law, you have the following rights:

  • Access: Request a copy of the data we hold about you.

  • Correction: Ask us to fix inaccurate information.

  • Erasure: Request that we delete your data (the "right to be forgotten").

  • Restriction: Ask us to stop processing your data temporarily.

  • Data Portability: Request a transfer of your data to another service.

  • Objection: Object to marketing or processing based on legitimate interests.

 

9. Right to Lodge a Complaint

If you believe we are not processing your data lawfully, you have the right to complain to a supervisory authority:

  • In the UK: The Information Commissioner’s Office (ICO).

  • In the EU: Your local Data Protection Authority (DPA).

bottom of page